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Newcastle United have introduced 'sound shirts', designed to give deaf fans a sensory experience of match day at St James' Park.

The shirts turns sound into touch using special sensors and motors, known as haptic technology. It will allow people to "feel" the noise and atmosphere of the stadium.

It will be the first time a hearing loss charity has been promoted on a Premier League front-of-shirt.

The club hopes this technology will inspire other football clubs across the Premier League, Europe and beyond to adopt this technology, and build on efforts to improve accessibility.