Individuals shouldn't be tasked with single handedly solving the climate crisis — that will take comprehensive regulatory action on a much larger scale. But consumers do play a role, and food accounts for 10-30% of a household's carbon footprint.
Oda, one of Norway’s leading online grocers, has reported a drop in the number of orders for red meat. It comes as part of a wider acknowledgment that carbon-heavy product sales have fallen in general. The trend is thought to be connected to a 2021 initiative of printing the carbon footprint of orders on customer receipts.
Its customers have been buying less red meat since it started adding carbon labels to receipts, and that sales of plant-based products grew twice as fast as those of meat.
Alongside other less sustainable items, red meat has been flagged as a stunted sales group. Oda has worked with Cicero, a Norwegian climate research centre, to categorise all products in its catalogue. Items are considered as high, medium or low emission-generators.
Consumers can also see how their climate footprint for the current week compares with that of previous weeks.
Source: Green Queen