Pandora, the world's largest jewelry maker, announced that it will no longer use mined diamonds — a decision, it said, that stemmed partially from consumer demand.
Major jewelry companies are improving their sourcing of gold and diamonds, but most cannot assure consumers that their jewelry is untainted by human rights abuses.
Both lab and naturally grown “pure carbon crystallized stones” can be called diamonds. The only hitch is manmade diamonds must be clearly identified as such in advertising and labeling to distinguish them from the natural kind.
Lab-grown diamonds are in every way, chemically and compositionally, the same as mined diamonds and they are graded by the same 4Cs industry standard –color, clarity, cut and carat weight. But – and this is the best part for consumers – they typically retail at a 30% or more discount off their natural diamond equivalent.
The company’s commitment to sustainability is another factor that made lab-grown diamonds a compelling choice for the current moment. At the start, the company’s diamonds will be grown using 60% renewable energy, but with the goal to be 100% next year. It also is committed to using more recycled silver and gold.